Outsourcing your Back Office

With so much multimedia content available online today searchability of your content through Google and other search engines is important to drive traffic to your site.  Providing an audio to text transcription of your content gives search engines the ability to catalogue your videos when crawling through your site. 

Currently, video sites such as YouTube provide this ability to a limited extent through the keyword feature.  Wouldn’t it be cool if someone could get to your video by searching for a phrase mentioned in your content? 

This feature would be such a convenience in the online educational and informational video market.  You go to a site and type in text that you anticipate will be spoken in the video and receive a catalogue of all the videos that use that text.

Imagine that you’re a journalist looking for multimedia clips online.  With a few short keystrokes you will have access to relevant audio and video clips that you can quote.

If you’re the owner of premium content worried about giving away too much information, this would be the ideal way to provide your potential clients with a teaser with very little marketing investment.  They can be directed to your site using a search engine such as Google which can catalogue your content using the transcript text.  They can have a peek at your premium content by using your site’s search feature.  And they would have to register to access complete transcripts and the corresponding audios and videos. 

With transcription services such as eDecree you can get transcripts starting at 80 cents per audio minute which amounts to as low as $48 per audio hour. 

That’s some great bang for the buck.